Events

As NPR writes, “siblings Clyde and Gracie Lawrence are not your typical pair.” Clyde Lawrence and Gracie Lawrence have been writing songs and listening to countless Stevie Wonder, Randy Newman, and Aretha Franklin records in their family’s New York City apartment since they were little kids. After years of playing together, they officially created Lawrence, an eight-piece soul-pop band comprised of musician friends from childhood and college. The band has since gained a devoted following for its high-energy, keyboard-driven sound, which features tight, energetic horns and explosive lead vocals.

In 2024, Lawrence entered a new era with the release of their fourth studio album, Family Business. The album’s opening track, “Whatcha Want”, broke into the Top 40 on the US Pop Chart, and Lawrence recently performed it on The Tonight Show Starring Jimmy Fallon, The Kelly Clarkson Show, Today With Hoda & Jenna, and CBS Saturday Morning.

The album was accompanied by their biggest headline tour yet across Europe and North America, which included iconic sold-out shows at venues like Radio City Music Hall in New York City, The Wiltern in Los Angeles, two nights at the Forum in London, and the North Sea Jazz Festival in Rotterdam.

Live shows and touring continue to be key components of the group’s success. In 2025, Lawrence will be back on the road, taking The Family Business Tour (Part 2) to Australia for the first time, as well as returning to Europe, the UK, and the US for another round of their headline shows. In previous years, Lawrence opened for The Rolling Stones and the Jonas Brothers. They’ve also toured with acts such as Lake Street Dive, Vulfpeck, Jon Bellion, Jacob Collier, Soulive, O.A.R., and Bernhoft, and appeared at major festivals including Coachella, Bonnaroo, Outside Lands, Firefly, Okeechobee, Hangout, and Summerfest.

The band released a docuseries from their adventures on the road during their Hotel TV Tour, which is available on YouTube. The series concluded with an episode dedicated to the retirement of their beloved touring van—affectionately named “Vandy Newman”—marking the shift into the next chapter of their life as a touring band.

In July 2021, Lawrence released their album, Hotel TV, and became the first band to release music under Beautiful Mind Records, the label of Grammy-winning producer/songwriter/artist Jon Bellion, who co-produced and co-wrote the songs on the album. The tracks on Hotel TV have garnered tens of millions of streams across all platforms and have had multiple viral moments on TikTok and Instagram.

The album’s lead single, “Don’t Lose Sight”, was featured in an international Microsoft commercial, which propelled it into the Top 20 on the USA Shazam Pop Charts and also hit #33 on Top 40. The band performed “Don’t Lose Sight” on Jimmy Kimmel Live, did a performance of it for The Late Show with Stephen Colbert, and closed both of their sets at Coachella with it, with the entire audience singing along. The band also played the single “23” from the Family Business album live during their set at Jingle Ball in 2023.

In addition to creating music, the band (particularly Clyde Lawrence and Jordan Cohen) have been outspoken advocates for artists and the challenges they face in the live music industry, speaking transparently in fan Q+A’s about industry dynamics, writing an op-ed in The New York Times, and even testifying in front of the U.S. Senate. Lawrence and Cohen continue to spread the word about the challenges in the live event promotion and ticketing space in conversations with outlets like NBC News, Vice News, Politico, and more.

Outside of the band, Gracie Lawrence is an accomplished actress. In 2024, she appeared as a series regular in the third season of Mindy Kaling and Justin Noble’s The Sex Lives of College Girls on Max, playing the character of Kacey. Her acting career continues in 2025 with an exciting

return to Broadway, starring opposite Tony winner Jonathan Groff in Alex Timbers’ JUST IN TIME, a new musical that tells the story of legendary singer Bobby Darin.

Her other television acting credits include Billions, a series regular role on One Dollar (formerly on CBS All Access), as well as roles in films like Amy Poehler’s Moxie on Netflix, Rhys Ernst’s Adam, and the Disney+ comedy Noelle.

Meanwhile, Clyde has contributed songs and full instrumental scores to a number of major films and TV shows (often in collaboration with bandmate Jordan Cohen or frequent collaborator Cody Fitzgerald), including Hulu’s Animaniacs, Disney’s Noelle, HBO’s The Jinx, and Amazon’s Landline, among many others.

Lastly, a music production team called The Diner, consisting of Clyde, Jordan, and Jonny Koh, have written and produced songs for many artists beyond Lawrence, including Jonas Brothers, Shawn Mendes, Tori Kelly, Jon Bellion, Alec Benjamin, Trousdale, and others.